Case study · Décor & events · Islamabad

Hawi Events: a site made of the tent they carry.

A wedding and mehndi décor team working across Islamabad and Rawalpindi. No shop, no address, no Google listing — their whole business runs from a TikTok account with 1,605 followers and 64 videos of ordinary rooms turning into stages. They answered our message with one word: bnao.

Business

Wedding, mehndi and event décor; brand launches; catering

Works across

Islamabad & Rawalpindi

Where their work lives

TikTok: 1,605 followers, 43.7K likes

Price

Quoted per function

Live at

hawi.sitey.pk

Client since

September 2026

What the site does

• The page is built out of a shamiana: scalloped valances top and bottom of every band, appliqué medallions at the seams, and their photographs hung in cloth panels on rope ties. The ornament is drawn in the stylesheet, so it loads nothing.
• Their work hangs upright. Everything they post is 9:16 phone video, and a wide frame would cut the setup out of the picture, so the frames are the shape of the photographs.
• A band of the plain rooms their videos open on, captioned as what it is: where the work starts. For a decorator that is the argument.
• The booking is a date slip. The function and the place are chips and the date is the only thing anyone types, and it writes the WhatsApp message.
• Everything in Urdu and English, with an Urdu copy of every page at its own address.

What it had to work around

• They have no address, no rating and no reviews, so the site claims none. A décor team works at the customer’s address, and the structured data says which cities they serve instead of inventing a street.
• They publish no prices either, because décor is quoted per function — so the page says that rather than a made-up figure.
• Every picture is theirs, taken from their own posts. The rooms are not paired with the finished setups, because we cannot prove any two are the same room.